Scheduling advertisements on a web page to maximize revenue

DOI10.1016/J.EJOR.2005.07.005MaRDI QIDQ2497296zbMATH OpenOpenAlexFDO

Authors Subodha Kumar, Varghese S. Jacob, Chelliah Sriskandarajah

Publication date 4 August 2006

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2005.07.005

zbMATH Keywords

heuristicsgenetic algorithmsschedulingbin-packingNP-hardweb advertising

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 5345853 (Why is no real title available?)
• scientific article; zbMATH DE number 44978 (Why is no real title available?)
• scientific article; zbMATH DE number 3639144 (Why is no real title available?)
• scientific article; zbMATH DE number 1302193 (Why is no real title available?)
• A genetic algorithm for public transport driver scheduling
• An Application of Bin-Packing to Multiprocessor Scheduling
• Multiobjective scheduling by genetic algorithms.
• Optimization and Approximation in Deterministic Sequencing and Scheduling: a Survey
• Scheduling space-sharing for internet advertising
• Worst-Case Performance Bounds for Simple One-Dimensional Packing Algorithms

Cited in

(15)

• Cost-based decision-making in middleware virtualization environments
• A goal programming model for selection and scheduling of advertisements on online news media
• Scheduling banner advertisements on the web
• Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model
• Optimal media planning for multi-products in segmented market
• Improvements to the linear programming based scheduling of web advertisements
• Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
• Maximizing revenue with allocation of multiple advertisements on a Web banner
• scientific article; zbMATH DE number 7051298 (Why is no real title available?)
• Dynamic pricing and advertising for web content providers
• Local-search based heuristics for advertisement scheduling
• Performance bounds of algorithms for scheduling advertisements on a web page
• Scheduling space-sharing for internet advertising
• Two-agent advertisement scheduling on physical books to maximize the total profit
• Cost-per-impression pricing for display advertising

Describes a project that uses

Uses Software

• CPLEX

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