Scheduling advertisements on a web page to maximize revenue
DOI10.1016/J.EJOR.2005.07.005zbMATH Open1131.90360OpenAlexW2080050718MaRDI QIDQ2497296FDOQ2497296
Authors: Subodha Kumar, Varghese S. Jacob, Chelliah Sriskandarajah 
Publication date: 4 August 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2005.07.005
Recommendations
- Scheduling banner advertisements on the web
- Maximizing revenue with allocation of multiple advertisements on a Web banner
- Performance bounds of algorithms for scheduling advertisements on a web page
- Improvements to the linear programming based scheduling of web advertisements
- Scheduling advertisement on a Web Weg Page: New and improved approximation algorithms
- Scheduling space-sharing for internet advertising
- Online story scheduling in web advertising
- Scheduling web advertisements: a note on the minspace problem
Approximation methods and heuristics in mathematical programming (90C59) Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60)
Cites Work
- Title not available (Why is that?)
- Title not available (Why is that?)
- Optimization and Approximation in Deterministic Sequencing and Scheduling: a Survey
- Worst-Case Performance Bounds for Simple One-Dimensional Packing Algorithms
- Title not available (Why is that?)
- An Application of Bin-Packing to Multiprocessor Scheduling
- Title not available (Why is that?)
- Multiobjective scheduling by genetic algorithms.
- Scheduling space-sharing for internet advertising
- A genetic algorithm for public transport driver scheduling
Cited In (15)
- Cost-based decision-making in middleware virtualization environments
- A goal programming model for selection and scheduling of advertisements on online news media
- Scheduling banner advertisements on the web
- Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model
- Optimal media planning for multi-products in segmented market
- Improvements to the linear programming based scheduling of web advertisements
- Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
- Title not available (Why is that?)
- Maximizing revenue with allocation of multiple advertisements on a Web banner
- Dynamic pricing and advertising for web content providers
- Local-search based heuristics for advertisement scheduling
- Performance bounds of algorithms for scheduling advertisements on a web page
- Scheduling space-sharing for internet advertising
- Two-agent advertisement scheduling on physical books to maximize the total profit
- Cost-per-impression pricing for display advertising
Uses Software
This page was built for publication: Scheduling advertisements on a web page to maximize revenue
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2497296)
