Scheduling advertisements on a web page to maximize revenue
From MaRDI portal
Publication:2497296
DOI10.1016/j.ejor.2005.07.005zbMath1131.90360MaRDI QIDQ2497296
Varghese S. Jacob, Subodha Kumar, Chelliah Skriskandarajah
Publication date: 4 August 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2005.07.005
90B35: Deterministic scheduling theory in operations research
90C59: Approximation methods and heuristics in mathematical programming
90B60: Marketing, advertising
Related Items
Cost-based decision-making in middleware virtualization environments, Maximizing revenue with allocation of multiple advertisements on a Web banner, Optimal media planning for multi-products in segmented market, Dynamic pricing and advertising for web content providers
Uses Software
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