A goal programming model for selection and scheduling of advertisements on online news media
DOI10.1142/S0217595916500123zbMATH Open1343.90038OpenAlexW2320728581MaRDI QIDQ2809320FDOQ2809320
Authors: Prerna Manik, A. Gupta, P. C. Jha, Kannan Govindan 
Publication date: 27 May 2016
Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s0217595916500123
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revenue maximizationgoal programming approachonline advertisingweb advertisementadvertising scheduling problembranch and bound programming techniquemixed integer 0-1 linear programming modelrectangular banner
Linear programming (90C05) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Deterministic scheduling theory in operations research (90B35) Mixed integer programming (90C11)
Cites Work
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- Scheduling advertisements on a web page to maximize revenue
- Scheduling banner advertisements on the web
- Maximizing revenue with allocation of multiple advertisements on a Web banner
- Scheduling web advertisements: a note on the minspace problem
- New online algorithms for story scheduling in web advertising
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