A goal programming model for selection and scheduling of advertisements on online news media

DOI10.1142/S0217595916500123MaRDI QIDQ2809320zbMATH OpenOpenAlexFDO

Authors Prerna Manik, A. Gupta, P. C. Jha, Kannan Govindan

Publication date 27 May 2016

Published in Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/s0217595916500123

zbMATH Keywords

revenue maximizationgoal programming approachonline advertisingweb advertisementadvertising scheduling problembranch and bound programming techniquemixed integer 0-1 linear programming modelrectangular banner

Mathematics Subject Classification ID

Linear programming (90C05) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Deterministic scheduling theory in operations research (90B35) Mixed integer programming (90C11)

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Cites work

• scientific article; zbMATH DE number 4085440 (Why is no real title available?)
• Dynamic pricing and advertising for web content providers
• Maximizing revenue with allocation of multiple advertisements on a Web banner
• New online algorithms for story scheduling in web advertising
• Optimization of column width in website layout for advertisement fit
• Scheduling advertisements on a web page to maximize revenue
• Scheduling banner advertisements on the web
• Scheduling web advertisements: a note on the minspace problem

Cited in

(3)

• Optimization of column width in website layout for advertisement fit
• An application of approximate dynamic programming in multi-period multi-product advertising budgeting
• Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model

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