Optimal Advertisement Allocation for Product Promotion on Television Channels
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Publication:2820240
DOI10.1142/9789814704830_0016zbMath1344.90024MaRDI QIDQ2820240
P. C. Jha, Anshu Gupta, Arshia Kaul, Sugandha Aggarwal
Publication date: 15 September 2016
Published in: Recent Advances in Mathematics, Statistics and Computer Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/9789814704830_0016
90C29: Multi-objective and goal programming
91B32: Resource and cost allocation (including fair division, apportionment, etc.)
90B60: Marketing, advertising
Uses Software