Optimal advertisement allocation for product promotion on television channels (Q2820240)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 6627455
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Optimal advertisement allocation for product promotion on television channels |
scientific article; zbMATH DE number 6627455 |
Statements
15 September 2016
0 references
television channels
0 references
multi-objective programming
0 references
advertisement allocation
0 references
planning horizon
0 references
Optimal advertisement allocation for product promotion on television channels (English)
0 references
0.8852921724319458
0 references
0.8351738452911377
0 references
0.8025104403495789
0 references
0.7969603538513184
0 references
0.785309374332428
0 references
