Optimal media planning for multi-products in segmented market (Q716071)
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scientific article; zbMATH DE number 5880119
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Optimal media planning for multi-products in segmented market |
scientific article; zbMATH DE number 5880119 |
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Optimal media planning for multi-products in segmented market (English)
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19 April 2011
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media allocation
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advertising
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segmented market
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goal programming
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0.852840006351471
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0.8393741846084595
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0.8039061427116394
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0.8025104403495789
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0.7544080018997192
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