An MCDM model for media selection in the dual consumer/industrial market (Q1779556)
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scientific article; zbMATH DE number 2173286
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| English | An MCDM model for media selection in the dual consumer/industrial market |
scientific article; zbMATH DE number 2173286 |
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An MCDM model for media selection in the dual consumer/industrial market (English)
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1 June 2005
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Multicriteria decision-making
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Goal programming
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Advertising
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0.747198760509491
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0.7439691424369812
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0.7300623059272766
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0.7278265357017517
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