Dynamic promotional budgeting and media allocation (Q1303739)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic promotional budgeting and media allocation |
scientific article |
Statements
Dynamic promotional budgeting and media allocation (English)
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27 June 2000
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Lanchester model
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competitive strategy
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promotional strategy
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differential game
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global Nash equilibrium
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