Competitive dynamic advertising. A modification of the Case game (Q1111455)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Competitive dynamic advertising. A modification of the Case game |
scientific article |
Statements
Competitive dynamic advertising. A modification of the Case game (English)
0 references
1989
0 references
We consider a modified version of the advertising differential game of \textit{J. Case} [``Economics and the competitive process'', New York Univ. Press (1979)]. We derive non-cooperative Nash equilibria for open-loop controls as well as for feedback strategies. We consider finite and infinite planning horizons. The feedback equilibrium is shown to be robust against stochastic disturbances of the state equation.
0 references
robustness
0 references
advertising differential game
0 references
non-cooperative Nash equilibria
0 references
open-loop controls
0 references
feedback strategies
0 references
finite and infinite planning horizons
0 references
0 references
0 references
