Dynamic promotional budgeting and media allocation
From MaRDI portal
Publication:1303739
DOI10.1016/S0377-2217(97)00315-9zbMath0938.90044MaRDI QIDQ1303739
Gila E. Fruchter, Shlomo Kalish
Publication date: 27 June 2000
Published in: European Journal of Operational Research (Search for Journal in Brave)
differential game; competitive strategy; global Nash equilibrium; Lanchester model; promotional strategy
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