DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE
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Publication:3161560
DOI10.1142/S021962201000407XzbMath1231.91266MaRDI QIDQ3161560
Qiying Hu, Rong Du, Shizhong Ai
Publication date: 15 October 2010
Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)
Production theory, theory of the firm (91B38) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)
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