Stochastic optimal budget decision for advertising considering uncertain sales responses
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Publication:2643935
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Cites work
- scientific article; zbMATH DE number 4018760 (Why is no real title available?)
- scientific article; zbMATH DE number 4012307 (Why is no real title available?)
- scientific article; zbMATH DE number 41102 (Why is no real title available?)
- A dual control problem and application to marketing
- Advertising Budgeting, Wearout and Copy Replacement
- An operations-research study of sales response to advertising
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamic Optimal Control Models in Advertising: a Survey
- Innovation diffusion uncertainty, advertising and pricing policies
- Optimum Advertising and Goodwill under Uncertainty
- Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty
Cited in
(16)- Stochastic models for budget optimization in search-based advertising
- Advertising and advertising claims over time
- Optimal Budget Allocation Across Search Advertising Markets
- Optimal dynamic strategies for stochastic models of marketing promotion mix
- Real options in operations research: a review
- Multistage multiproduct advertising budgeting
- Boundary value problems in stochastic optimal control of advertising
- Stochastic budget optimization in internet advertising
- Risk behaviour and optimum advertising with a stochastic dynamic sales response
- Dynamic optimal budget allocation for integrated marketing considering persistence
- Dynamic budget allocation for social media advertising campaigns: optimization and learning
- Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion
- An application of approximate dynamic programming in multi-period multi-product advertising budgeting
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Nonparametric advertising budget allocation with inventory constraint
- Advertising games on national brand and store brand in a dual-channel supply chain
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