Stochastic optimal budget decision for advertising considering uncertain sales responses
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Publication:2643935
DOI10.1016/J.EJOR.2006.02.031zbMATH Open1138.91374OpenAlexW2030201594MaRDI QIDQ2643935FDOQ2643935
Authors: Rong Du, Qiying Hu, Shizhong Ai 
Publication date: 27 August 2007
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2006.02.031
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Cites Work
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Innovation diffusion uncertainty, advertising and pricing policies
- An operations-research study of sales response to advertising
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- Title not available (Why is that?)
- Dynamic Optimal Control Models in Advertising: a Survey
- Optimum Advertising and Goodwill under Uncertainty
- Title not available (Why is that?)
- Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty
- Advertising Budgeting, Wearout and Copy Replacement
- A dual control problem and application to marketing
Cited In (16)
- Stochastic models for budget optimization in search-based advertising
- Advertising and advertising claims over time
- Optimal Budget Allocation Across Search Advertising Markets
- Optimal dynamic strategies for stochastic models of marketing promotion mix
- Real options in operations research: a review
- Multistage multiproduct advertising budgeting
- Boundary value problems in stochastic optimal control of advertising
- Stochastic budget optimization in internet advertising
- Risk behaviour and optimum advertising with a stochastic dynamic sales response
- Dynamic optimal budget allocation for integrated marketing considering persistence
- Dynamic budget allocation for social media advertising campaigns: optimization and learning
- Uncertain KOL selection with advertising videos circulation and KOL selection diversification in advertising promotion
- An application of approximate dynamic programming in multi-period multi-product advertising budgeting
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Nonparametric advertising budget allocation with inventory constraint
- Advertising games on national brand and store brand in a dual-channel supply chain
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