Stochastic optimal budget decision for advertising considering uncertain sales responses

DOI10.1016/j.ejor.2006.02.031zbMath1138.91374MaRDI QIDQ2643935

Shizhong Ai, Rong Du, Qiying Hu

Publication date: 27 August 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.02.031

zbMATH Keywords

decision analysis; advertising; market utility; stochastic optimal policies

Mathematics Subject Classification ID

91B06: Decision theory

90C15: Stochastic programming

Related Items

Advertising games on national brand and store brand in a dual-channel supply chain, Real options in operations research: a review, Nonparametric advertising budget allocation with inventory constraint, Advertising strategies for new product diffusion in emerging markets: propositions and analysis, DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE, Optimal Budget Allocation Across Search Advertising Markets

Cites Work

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• Advertising Budgeting, Wearout and Copy Replacement
• Dynamic Optimal Control Models in Advertising: a Survey
• Optimum Advertising and Goodwill under Uncertainty
• Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty
• Dynamic Optimal Control Models in Advertising: Recent Developments
• An Operations-Research Study of Sales Response to Advertising
• A dual control problem and application to marketing
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