Competitive advertising under uncertainty: a stochastic differential game approach
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Publication:1771107
DOI10.1023/B:JOTA.0000043996.62867.20zbMath1114.90050OpenAlexW3122906764MaRDI QIDQ1771107
Suresh P. Sethi, Ashutosh Prasad
Publication date: 7 April 2005
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1023/b:jota.0000043996.62867.20
Stochastic ordinary differential equations (aspects of stochastic analysis) (60H10) Differential games (aspects of game theory) (91A23) Applications of stochastic analysis (to PDEs, etc.) (60H30) Stochastic games, stochastic differential games (91A15) Marketing, advertising (90B60) Stochastic integral equations (60H20)
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