Cooperative advertising with accrual rate in a dynamic supply chain

DOI10.1007/S13235-015-0165-ZMaRDI QIDQ523441zbMATH OpenOpenAlexFDO

Authors Yong-Cai Geng, Sumit K. Garg

Publication date 21 April 2017

Published in Dynamic Games and Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s13235-015-0165-z

zbMATH Keywords

decision analysisdifferential gamesupply chain managementco-op advertisingdynamic marketing strategies

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)

Recommendations

• Dynamic cooperative advertising under manufacturer and retailer level competition
• Cooperative advertising in a dynamic retail market oligopoly
• Cooperative advertising in a supply chain with horizontal competition
• Vertical cooperative advertising with substitute brands
• Dynamic cooperative advertising strategies for supply chain

Cites work

• scientific article; zbMATH DE number 5010674 (Why is no real title available?)
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• A survey of game-theoretic models of cooperative advertising
• Advertising strategies in a franchise system
• Channel Coordination and Quantity Discounts
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Competitive advertising under uncertainty: a stochastic differential game approach
• Cooperative advertising in a marketing channel
• Cooperative advertising models in supply chain management: a review
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Deterministic and stochastic optimization of a dynamic advertising model
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Pricing and two-tier advertising with one manufacturer and one retailer
• Retail competition and cooperative advertising
• Retail promotions with negative brand image effects: Is cooperation possible?
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach

Cited in

(9)

• scientific article; zbMATH DE number 6613610 (Why is no real title available?)
• Modeling dynamic cooperative advertising in a decentralized channel
• Cooperative advertising in social networks with positive externalities
• Equilibrium pricing, advertising, and quality strategies in a platform service supply chain
• Cooperative advertising programs: are accrual constraints necessary?
• scientific article; zbMATH DE number 6796321 (Why is no real title available?)
• Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
• Dynamic cooperative advertising under manufacturer and retailer level competition
• Effects of accrual rates in cooperative advertising programs for channel members with risk preferences

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