Cooperative advertising with accrual rate in a dynamic supply chain
From MaRDI portal
Publication:523441
DOI10.1007/s13235-015-0165-zzbMath1391.90361MaRDI QIDQ523441
Publication date: 21 April 2017
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-015-0165-z
differential game; supply chain management; decision analysis; co-op advertising; dynamic marketing strategies
91A23: Differential games (aspects of game theory)
90B05: Inventory, storage, reservoirs
90B60: Marketing, advertising