Cooperative advertising with accrual rate in a dynamic supply chain
DOI10.1007/S13235-015-0165-ZzbMATH Open1391.90361OpenAlexW1105692914MaRDI QIDQ523441FDOQ523441
Authors: Yong-Cai Geng, Sumit K. Garg 
Publication date: 21 April 2017
Published in: Dynamic Games and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s13235-015-0165-z
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decision analysisdifferential gamesupply chain managementco-op advertisingdynamic marketing strategies
Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)
Cites Work
- Channel Coordination and Quantity Discounts
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- A survey of game-theoretic models of cooperative advertising
- Retail promotions with negative brand image effects: Is cooperation possible?
- Competitive advertising under uncertainty: a stochastic differential game approach
- Title not available (Why is that?)
- Deterministic and stochastic optimization of a dynamic advertising model
- Cooperative advertising in a marketing channel
- Retail competition and cooperative advertising
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Pricing and two-tier advertising with one manufacturer and one retailer
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- Advertising strategies in a franchise system
- Cooperative advertising models in supply chain management: a review
Cited In (9)
- Title not available (Why is that?)
- Modeling dynamic cooperative advertising in a decentralized channel
- Cooperative advertising in social networks with positive externalities
- Equilibrium pricing, advertising, and quality strategies in a platform service supply chain
- Cooperative advertising programs: are accrual constraints necessary?
- Title not available (Why is that?)
- Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Effects of accrual rates in cooperative advertising programs for channel members with risk preferences
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