Cooperative advertising models in supply chain management: a review
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Cited in
(47)- Informative advertising in a distribution channel
- Predictive control of a production system that uses advertising
- A supply chain member should set its margin later if another member's cost is highly uncertain
- Equilibrium model of discrete dynamic supply chain network with random demand and advertisement strategy
- Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions
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- A game theoretic approach with pricing and cooperative advertisement and warranty period in a two-level supply chain
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