Cooperative advertising models in supply chain management: a review (Q2256163)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising models in supply chain management: a review |
scientific article |
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Cooperative advertising models in supply chain management: a review (English)
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19 February 2015
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OR in marketing
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cooperative advertising
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literature review
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game theory
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