A survey of game-theoretic models of cooperative advertising (Q2514806)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A survey of game-theoretic models of cooperative advertising |
scientific article |
Statements
A survey of game-theoretic models of cooperative advertising (English)
0 references
4 February 2015
0 references
co-op advertising programs
0 references
marketing channels
0 references
supply chains
0 references
game theory
0 references
Nash and Stackelberg equilibria
0 references
vertical integration
0 references
0 references
0 references
0 references
0 references
