Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673)

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scientific article; zbMATH DE number 5842686
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    Quality improvement vs. advertising support: which strategy works better for a manufacturer?
    scientific article; zbMATH DE number 5842686

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      Quality improvement vs. advertising support: which strategy works better for a manufacturer? (English)
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      28 January 2011
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      marketing channel
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      differential game
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      advertising
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      quality improvement
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      support program
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      feedback equilibrium
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