Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Quality improvement vs. advertising support: which strategy works better for a manufacturer? |
scientific article |
Statements
Quality improvement vs. advertising support: which strategy works better for a manufacturer? (English)
0 references
28 January 2011
0 references
marketing channel
0 references
differential game
0 references
advertising
0 references
quality improvement
0 references
support program
0 references
feedback equilibrium
0 references
0 references
0 references
0 references
0 references
