Dynamics of competing with quality- and advertising-based goodwill (Q2432865)
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scientific article; zbMATH DE number 5067627
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| English | Dynamics of competing with quality- and advertising-based goodwill |
scientific article; zbMATH DE number 5067627 |
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Dynamics of competing with quality- and advertising-based goodwill (English)
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25 October 2006
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quality
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advertising
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investments
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goodwill
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differential game
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0.8523675203323364
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0.8076223731040955
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0.7990688681602478
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0.7813760638237
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