Dynamics of competing with quality- and advertising-based goodwill (Q2432865)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamics of competing with quality- and advertising-based goodwill |
scientific article |
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Dynamics of competing with quality- and advertising-based goodwill (English)
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25 October 2006
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quality
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advertising
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investments
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goodwill
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differential game
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