Competition in defensive and offensive advertising strategies in a segmented market (Q2198736)
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scientific article; zbMATH DE number 7247434
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Competition in defensive and offensive advertising strategies in a segmented market |
scientific article; zbMATH DE number 7247434 |
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Competition in defensive and offensive advertising strategies in a segmented market (English)
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15 September 2020
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open-loop Nash equilibrium
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goodwill
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market segmentation
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dual dynamic approach
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numerical algorithm
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0.8672959
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0.8461891
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0.82858527
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0.81838787
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0.81598186
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0.8155994
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0.81523013
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0.8149756
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