Defensive, offensive, and generic advertising in a Lanchester model with market growth (Q257022)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Defensive, offensive, and generic advertising in a Lanchester model with market growth |
scientific article |
Statements
Defensive, offensive, and generic advertising in a Lanchester model with market growth (English)
0 references
15 March 2016
0 references
advertising
0 references
duopolistic market
0 references
differential games
0 references
