How do loyalty programs affect goodwill? An optimal control approach (Q2336063)
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scientific article; zbMATH DE number 7131222
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| default for all languages | No label defined |
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| English | How do loyalty programs affect goodwill? An optimal control approach |
scientific article; zbMATH DE number 7131222 |
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How do loyalty programs affect goodwill? An optimal control approach (English)
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18 November 2019
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loyalty program
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goodwill
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advertising efforts
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optimal control
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0.7488751411437988
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0.7335972785949707
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0.7140869498252869
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0.6984696388244629
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0.6836087703704834
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