`Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis (Q1681285)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis |
scientific article |
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`Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis (English)
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23 November 2017
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OR in marketing
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iterative algorithm
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multinomial logit models
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loyalty programs
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game theory
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