Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (Q707123)
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scientific article; zbMATH DE number 2132767
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| default for all languages | No label defined |
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| English | Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting |
scientific article; zbMATH DE number 2132767 |
Statements
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (English)
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9 February 2005
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Marketing
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Customer relationship management
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Forecasting
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Churn analysis
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Retention analysis
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Retailing
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Classification
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Logistic regression
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ARD neural networks
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Random forests
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0.7853125929832458
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0.744798481464386
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0.7389250993728638
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0.7317607998847961
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0.7241112589836121
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