Bayesian neural network learning for repeat purchase modelling in direct marketing (Q1600901)
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scientific article; zbMATH DE number 1756535
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| English | Bayesian neural network learning for repeat purchase modelling in direct marketing |
scientific article; zbMATH DE number 1756535 |
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Bayesian neural network learning for repeat purchase modelling in direct marketing (English)
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16 June 2002
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neural networks
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marketing
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Bayesian learning
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response modelling
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input ranking
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