Mailing Decisions in the Catalog Sales Industry (Q4363681)

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scientific article; zbMATH DE number 1085207
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Mailing Decisions in the Catalog Sales Industry
scientific article; zbMATH DE number 1085207

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    Mailing Decisions in the Catalog Sales Industry (English)
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    12 November 1997
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    catalog scales
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    optimal mailing policies
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