Mailing Decisions in the Catalog Sales Industry

DOI10.1287/mnsc.42.9.1364zbMath0880.90090OpenAlexW2153053867MaRDI QIDQ4363681

Gabriel R. Bitran, Susana Mondschein

Publication date: 12 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.42.9.1364

zbMATH Keywords

catalog scalesoptimal mailing policies

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

Related Items

Direct marketing of an event under hazards of customer saturation and forgetting, Quantitative models for direct marketing: A review from systems perspective, A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing, Knowledge discovery in a direct marketing case using least squares support vector machines, Competing for consumer's attention, A survey on the continuous nonlinear resource allocation problem, Isotonic single-index model for high-dimensional database marketing, Bayesian coverage optimization models, Allocation of catalogs to collective customers based on semiparametric response models, Determining the optimal direct mailing frequency, Social relationship and transactional marketing policies---maximizing customer lifetime value, Bayesian neural network learning for repeat purchase modelling in direct marketing

Uses Software

• AMPL
• GAMS