Mailing Decisions in the Catalog Sales Industry
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Publication:4363681
DOI10.1287/mnsc.42.9.1364zbMath0880.90090OpenAlexW2153053867MaRDI QIDQ4363681
Gabriel R. Bitran, Susana Mondschein
Publication date: 12 November 1997
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.42.9.1364
Related Items (12)
Direct marketing of an event under hazards of customer saturation and forgetting ⋮ Quantitative models for direct marketing: A review from systems perspective ⋮ A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing ⋮ Knowledge discovery in a direct marketing case using least squares support vector machines ⋮ Competing for consumer's attention ⋮ A survey on the continuous nonlinear resource allocation problem ⋮ Isotonic single-index model for high-dimensional database marketing ⋮ Bayesian coverage optimization models ⋮ Allocation of catalogs to collective customers based on semiparametric response models ⋮ Determining the optimal direct mailing frequency ⋮ Social relationship and transactional marketing policies---maximizing customer lifetime value ⋮ Bayesian neural network learning for repeat purchase modelling in direct marketing
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