Allocation of catalogs to collective customers based on semiparametric response models
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Publication:704136
DOI10.1016/J.EJOR.2003.10.017zbMath1067.90095OpenAlexW2003480028MaRDI QIDQ704136
Bernhard Baumgartner, Harald Hruschka
Publication date: 12 January 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.017
Related Items (3)
Quantitative models for direct marketing: A review from systems perspective ⋮ Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits ⋮ Investigating the effects of mailing variables and endogeneity on mailing decisions
Uses Software
Cites Work
- Bayesian neural network learning for repeat purchase modelling in direct marketing
- Market share analysis using semi-parametric attraction models
- Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models
- Feature Article—Aggregate Advertising Models: The State of the Art
- Mailing Decisions in the Catalog Sales Industry
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