Allocation of catalogs to collective customers based on semiparametric response models
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Cites work
- scientific article; zbMATH DE number 47282 (Why is no real title available?)
- scientific article; zbMATH DE number 700016 (Why is no real title available?)
- scientific article; zbMATH DE number 708500 (Why is no real title available?)
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Cited in
(4)- Quantitative models for direct marketing: A review from systems perspective
- Considering endogeneity for optimal catalog allocation in direct marketing
- Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
- Investigating the effects of mailing variables and endogeneity on mailing decisions
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