Allocation of catalogs to collective customers based on semiparametric response models

DOI10.1016/J.EJOR.2003.10.017zbMATH Open1067.90095OpenAlexW2003480028MaRDI QIDQ704136FDOQ704136

Bernhard Baumgartner, Harald Hruschka

Publication date: 12 January 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.017

zbMATH Keywords

Catalog-allocationGeneralized additive modelsMarketingSemiparametric models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Title not available (Why is that?)
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• Market share analysis using semi-parametric attraction models
• Feature Article—Aggregate Advertising Models: The State of the Art
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• Mailing Decisions in the Catalog Sales Industry

Cited In (3)

• Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• Quantitative models for direct marketing: A review from systems perspective

Uses Software

• bootstrap

   Recommendations

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• Mailing Decisions in the Catalog Sales Industry 👍 👎
• An Optimal Contact Model for Maximizing Online Panel Response Rates 👍 👎
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models 👍 👎
• AN OPTIMAL CURTAILMENT STRATEGY FOR CATALOG DELIVERY IN DIRECT MAIL 👍 👎

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