Allocation of catalogs to collective customers based on semiparametric response models
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Publication:704136
DOI10.1016/J.EJOR.2003.10.017zbMATH Open1067.90095OpenAlexW2003480028MaRDI QIDQ704136FDOQ704136
Authors: Bernhard Baumgartner, Harald Hruschka 
Publication date: 12 January 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.017
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Cites Work
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- Market share analysis using semi-parametric attraction models
- Feature Article—Aggregate Advertising Models: The State of the Art
- Bayesian neural network learning for repeat purchase modelling in direct marketing
- Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
- Mailing Decisions in the Catalog Sales Industry
Cited In (4)
- Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
- Investigating the effects of mailing variables and endogeneity on mailing decisions
- Considering endogeneity for optimal catalog allocation in direct marketing
- Quantitative models for direct marketing: A review from systems perspective
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