Allocation of catalogs to collective customers based on semiparametric response models
From MaRDI portal
Publication:704136
DOI10.1016/j.ejor.2003.10.017zbMath1067.90095MaRDI QIDQ704136
Bernhard Baumgartner, Harald Hruschka
Publication date: 12 January 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.017
90B60: Marketing, advertising
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