Allocation of catalogs to collective customers based on semiparametric response models (Q704136)

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scientific article; zbMATH DE number 2127059
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    Allocation of catalogs to collective customers based on semiparametric response models
    scientific article; zbMATH DE number 2127059

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      Allocation of catalogs to collective customers based on semiparametric response models (English)
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      12 January 2005
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      Marketing
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      Semiparametric models
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      Generalized additive models
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      Catalog-allocation
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