Considering endogeneity for optimal catalog allocation in direct marketing (Q976429)
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scientific article; zbMATH DE number 5720386
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| English | Considering endogeneity for optimal catalog allocation in direct marketing |
scientific article; zbMATH DE number 5720386 |
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Considering endogeneity for optimal catalog allocation in direct marketing (English)
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11 June 2010
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(D) marketing
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direct marketing
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endogeneity
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hierarchical Bayesian modeling
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0.8054346442222595
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0.7634915113449097
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0.7540810108184814
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0.7303094267845154
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0.7149726152420044
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