A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (Q323199)
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scientific article; zbMATH DE number 6636409
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| English | A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing |
scientific article; zbMATH DE number 6636409 |
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (English)
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7 October 2016
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OR in marketing
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HMM
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POMDP
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customer lifetime value
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mailing optimization
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0.8178591728210449
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0.7676633596420288
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0.7540810108184814
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0.753148078918457
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