A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (Q323199)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 6636409
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing |
scientific article; zbMATH DE number 6636409 |
Statements
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (English)
0 references
7 October 2016
0 references
OR in marketing
0 references
HMM
0 references
POMDP
0 references
customer lifetime value
0 references
mailing optimization
0 references
0 references
0 references
0 references
0.8178591728210449
0 references
0.7676633596420288
0 references
0.7540810108184814
0 references
0.753148078918457
0 references
