Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
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Publication:319751
DOI10.1016/J.EJOR.2015.02.047zbMATH Open1346.62163OpenAlexW2076534869MaRDI QIDQ319751FDOQ319751
Anett Weber, Stefan Lang, Peter Wechselberger, Winfried J. Steiner
Publication date: 6 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2015.02.047
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Cites Work
- Bayesian Measures of Model Complexity and Fit
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- Multilevel structured additive regression
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- Clusterwise pricing in stores of a retail chain
- Market share analysis using semi-parametric attraction models
- An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications
- Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models
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- Allocation of catalogs to collective customers based on semiparametric response models
Cited In (11)
- Dynamic pricing using flexible heterogeneous sales response models
- Predicting and optimizing marketing performance in dynamic markets
- Random scaling factors in Bayesian distributional regression models with an application to real estate data
- Tactical sales forecasting using a very large set of macroeconomic indicators
- Distributional regression for demand forecasting in e-grocery
- Retail sales forecasting with meta-learning
- Modeling price response from retail sales: an empirical comparison of models with different representations of heterogeneity
- A comparison of semiparametric and heterogeneous store sales models for optimal category pricing
- A retail store SKU promotions optimization model for category multi-period profit maximization
- Forecasting model with asymmetric market response and its application to pricing of consumer package goods
- Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models
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