Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models

DOI10.1016/j.ejor.2005.05.003zbMath1103.90055MaRDI QIDQ2503072

Harald Hruschka

Publication date: 13 September 2006

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2005.05.003

zbMATH Keywords

neural networks; marketing; multilayer perceptron; hierarchical Bayes; sales response

Mathematics Subject Classification ID

62P05: Applications of statistics to actuarial sciences and financial mathematics

92B20: Neural networks for/in biological studies, artificial life and related topics

90B60: Marketing, advertising

Related Items

Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits, Upper and lower bounds for the sales force deployment problem with explicit contiguity constraints, A comparison of semiparametric and heterogeneous store sales models for optimal category pricing

Uses Software

• BayesDA

Cites Work

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