Bayesian neural network learning for repeat purchase modelling in direct marketing

DOI10.1016/S0377-2217(01)00129-1MaRDI QIDQ1600901zbMATH OpenOpenAlexFDO

Authors Bart Baesens, S. Viaene, Dirk Van den Poel, Jan Vanthienen, Guido Dedene

Publication date 16 June 2002

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(01)00129-1

zbMATH Keywords

neural networksmarketingBayesian learninginput rankingresponse modelling

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Neural networks for/in biological studies, artificial life and related topics (92B20)

Cites work

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• Knowledge discovery in a direct marketing case using least squares support vector machines
• Mailing Decisions in the Catalog Sales Industry
• Multilayer feedforward networks are universal approximators
• Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
• The attrition of volunteers
• Using neural networks to aid the diagnosis of breast implant rupture

Cited in

(19)

• Customer attrition analysis for financial services using proportional hazard models
• Insolvency modeling with generalized entropy cost function in neural networks
• The impact of preprocessing on data mining: an evaluation of classifier sensitivity in direct marketing
• Quantitative models for direct marketing: A review from systems perspective
• Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models
• Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models
• Cost-sensitive learning and decision making revisited
• Predicting online-purchasing behaviour
• Models for purchase frequency
• Response transformation and profit decomposition for revenue uplift modeling
• Allocation of catalogs to collective customers based on semiparametric response models
• Support vector clustering for customer segmentation on mobile TV service
• Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
• Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning
• A new SOM-based method for profile generation: theory and an application in direct marketing
• A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
• Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
• A reference model for customer-centric data mining with support vector machines
• Behavior-aware user response modeling in social media: learning from diverse heterogeneous data

Describes a project that uses

Uses Software

• Delve Datasets

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