Bayesian neural network learning for repeat purchase modelling in direct marketing
DOI10.1016/S0377-2217(01)00129-1zbMATH Open1008.90515OpenAlexW2077575809MaRDI QIDQ1600901FDOQ1600901
Authors: Bart Baesens, S. Viaene, Dirk Van den Poel, Jan Vanthienen, Guido Dedene 
Publication date: 16 June 2002
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(01)00129-1
Management decision making, including multiple objectives (90B50) Neural networks for/in biological studies, artificial life and related topics (92B20)
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Cited In (19)
- A reference model for customer-centric data mining with support vector machines
- Behavior-aware user response modeling in social media: learning from diverse heterogeneous data
- Response transformation and profit decomposition for revenue uplift modeling
- Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models
- A new SOM-based method for profile generation: theory and an application in direct marketing
- Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
- Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
- A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
- Allocation of catalogs to collective customers based on semiparametric response models
- Insolvency modeling with generalized entropy cost function in neural networks
- Models for purchase frequency
- Support vector clustering for customer segmentation on mobile TV service
- Cost-sensitive learning and decision making revisited
- Predicting online-purchasing behaviour
- Customer attrition analysis for financial services using proportional hazard models
- Quantitative models for direct marketing: A review from systems perspective
- The impact of preprocessing on data mining: an evaluation of classifier sensitivity in direct marketing
- Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models
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