Support vector clustering for customer segmentation on mobile TV service

DOI10.1080/03610918.2013.794289MaRDI QIDQ5265804zbMATH OpenOpenAlexFDO

Authors Pedro Henrique M. Albuquerque, Solange Alfinito, Claudio V. Torres

Publication date 29 July 2015

Published in Communications in Statistics. Simulation and Computation (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/03610918.2013.794289

zbMATH Keywords

machine learningcustomer relationship managementcustomer segmentation

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to social sciences (62P25) Pattern recognition, speech recognition (68T10)

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Cites work

• scientific article; zbMATH DE number 3860199 (Why is no real title available?)
• scientific article; zbMATH DE number 41467 (Why is no real title available?)
• scientific article; zbMATH DE number 3800811 (Why is no real title available?)
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation
• Forecasting stock market movement direction with support vector machine

Cited in

(7)

• A reference model for customer-centric data mining with support vector machines
• Tracking customer portfolio composition: a factor analysis approach
• Customer segmentation and classification from blogs by using data mining: an example of VoIP phone
• Integration of self-organizing feature map and K-means algorithm for market segmentation
• Clustering mixed-type player behavior data for churn prediction in mobile games
• Research of spatial data classification method for customer segmentation
• Chameleon based on clustering feature tree and its application in customer segmentation

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