Support vector clustering for customer segmentation on mobile TV service

DOI10.1080/03610918.2013.794289zbMATH Open1328.62380OpenAlexW2086784208MaRDI QIDQ5265804FDOQ5265804

Authors: Pedro Henrique M. Albuquerque, Solange Alfinito, Claudio V. Torres 

Publication date: 29 July 2015

Published in: Communications in Statistics. Simulation and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03610918.2013.794289

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zbMATH Keywords

machine learningcustomer relationship managementcustomer segmentation

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to social sciences (62P25) Pattern recognition, speech recognition (68T10)

Cites Work

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• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Forecasting stock market movement direction with support vector machine
• Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation

Cited In (7)

• Tracking customer portfolio composition: a factor analysis approach
• A reference model for customer-centric data mining with support vector machines
• Customer segmentation and classification from blogs by using data mining: an example of VoIP phone
• Integration of self-organizing feature map and K-means algorithm for market segmentation
• Clustering mixed-type player behavior data for churn prediction in mobile games
• Research of spatial data classification method for customer segmentation
• Chameleon based on clustering feature tree and its application in customer segmentation

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