A reference model for customer-centric data mining with support vector machines

DOI10.1016/j.ejor.2008.12.017zbMath1176.90340MaRDI QIDQ1042173

Stefan Voß, Stefan Lessmann

Publication date: 7 December 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.12.017

zbMATH Keywords

marketing; data mining; support vector machines; customer relationship management

Mathematics Subject Classification ID

90B60: Marketing, advertising

Related Items

A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data, Assessing the impact of derived behavior information on customer attrition in the financial service industry

Uses Software

• UCI-ml
• LIBSVM
• AdaBoost.MH
• ElemStatLearn

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