Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

DOI10.1016/J.EJOR.2003.12.010MaRDI QIDQ707123zbMATH OpenOpenAlexFDO

Authors Wouter Buckinx, Dirk Van den Poel

Publication date 9 February 2005

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2003.12.010

zbMATH Keywords

ARD neural networksChurn analysisClassificationCustomer relationship managementForecastingLogistic regressionMarketingRandom forestsRetailingRetention analysis

Mathematics Subject Classification ID

Operations research and management science (90B99)

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Cites work

• Bagging predictors
• Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Comparison of Discrimination Methods for the Classification of Tumors Using Gene Expression Data
• Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior
• Customer attrition analysis for financial services using proportional hazard models
• scientific article; zbMATH DE number 1680164 (Why is no real title available?)
• scientific article; zbMATH DE number 1753143 (Why is no real title available?)
• scientific article; zbMATH DE number 3797028 (Why is no real title available?)
• Knowledge discovery in a direct marketing case using least squares support vector machines
• Optimal bi-level quantization of i.i.d. sensor observations for binary hypothesis testing
• Pattern classification.
• Random forests

Cited in

(23)

• Modeling churn using customer lifetime value
• A reference model for customer-centric data mining with support vector machines
• `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
• Predicting online-purchasing behaviour
• Image data analysis and classification in marketing
• Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
• How training on multiple time slices improves performance in churn prediction
• Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning
• A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data
• Assessing the impact of derived behavior information on customer attrition in the financial service industry
• Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
• A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
• CRM in social media: predicting increases in Facebook usage frequency
• Customer-base analysis using repeated cross-sectional summary (RCSS) data
• A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking
• Unified multivariate survival model with a surviving fraction: an application to a Brazilian customer churn data
• A criterion for the comparison of binary classifiers based on a stochastic dominance with an application to the sale of home insurances
• Online customer identification based on Bayesian model of interpurchase times and recency
• scientific article; zbMATH DE number 7647893 (Why is no real title available?)
• RFM measures and customer lifetime value: investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model
• On the optimal binary classifier with an application
• B2Boost: instance-dependent profit-driven modelling of B2B churn
• A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site

Describes a project that uses

Uses Software

• SMOTE

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