Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

DOI10.1016/j.ejor.2003.12.010zbMath1132.90349OpenAlexW2136806966MaRDI QIDQ707123

Wouter Buckinx, Dirk Van den Poel

Publication date: 9 February 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2003.12.010

zbMATH Keywords

ClassificationForecastingLogistic regressionMarketingRetailingARD neural networksChurn analysisCustomer relationship managementRandom forestsRetention analysis

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (19)

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings ⋮ CRM in social media: predicting increases in Facebook usage frequency ⋮ Customer-base analysis using repeated cross-sectional summary (RCSS) data ⋮ A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking ⋮ Image data analysis and classification in marketing ⋮ Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences ⋮ `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis ⋮ On the optimal binary classifier with an application ⋮ Unified multivariate survival model with a surviving fraction: an application to a Brazilian customer churn data ⋮ Online customer identification based on Bayesian model of interpurchase times and recency ⋮ How training on multiple time slices improves performance in churn prediction ⋮ Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning ⋮ A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data ⋮ Predicting online-purchasing behaviour ⋮ Modeling churn using customer lifetime value ⋮ A criterion for the comparison of binary classifiers based on a stochastic dominance with an application to the sale of home insurances ⋮ A reference model for customer-centric data mining with support vector machines ⋮ Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models ⋮ Assessing the impact of derived behavior information on customer attrition in the financial service industry

Uses Software

• SMOTE

Cites Work

• Bagging predictors
• Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
• Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Customer attrition analysis for financial services using proportional hazard models
• Knowledge discovery in a direct marketing case using least squares support vector machines
• Comparison of Discrimination Methods for the Classification of Tumors Using Gene Expression Data
• Optimal bi-level quantization of i.i.d. sensor observations for binary hypothesis testing
• Random forests
• Unnamed Item
• Unnamed Item
• Unnamed Item
• Unnamed Item

This page was built for publication: Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting