Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
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Cites work
- A logical calculus of the ideas immanent in nervous activity
- Analyzing consumers' shopping behavior using RFID data and pattern mining
- Bagging predictors
- Biological Sequence Analysis
- Comparing the Areas under Two or More Correlated Receiver Operating Characteristic Curves: A Nonparametric Approach
- Comparison of Discrimination Methods for the Classification of Tumors Using Gene Expression Data
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
- scientific article; zbMATH DE number 3795247 (Why is no real title available?)
- scientific article; zbMATH DE number 882706 (Why is no real title available?)
- Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
- Random forests
Cited in
(10)- How training on multiple time slices improves performance in churn prediction
- Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning
- A diffusion model for churn prediction based on sociometric theory
- A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
- CRM in social media: predicting increases in Facebook usage frequency
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- A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking
- Churn detection via customer profile modelling
- A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
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