CRM in social media: predicting increases in Facebook usage frequency

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Publication:319329

DOI10.1016/j.ejor.2015.01.001zbMath1346.90412OpenAlexW2058001440MaRDI QIDQ319329

Dirk Van den Poel, Michel Ballings

Publication date: 6 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.01.001




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