Modeling churn using customer lifetime value

DOI10.1016/J.EJOR.2008.06.027zbMath1157.91396OpenAlexW2087340651MaRDI QIDQ1011323

Bart Baesens, Nicolas Glady, Christophe Croux

Publication date: 8 April 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://lirias.kuleuven.be/handle/123456789/201349

zbMATH Keywords

classificationcustomer lifetime valuechurn predictionprediction models

Mathematics Subject Classification ID

Statistical methods; economic indices and measures (91B82) Consumer behavior, demand theory (91B42)

Related Items (12)

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings ⋮ CRM in social media: predicting increases in Facebook usage frequency ⋮ Supervised classification and mathematical optimization ⋮ Profit driven decision trees for churn prediction ⋮ Optimizing predictive precision in imbalanced datasets for actionable revenue change prediction ⋮ A DEA-based approach to customer value analysis ⋮ How training on multiple time slices improves performance in churn prediction ⋮ A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data ⋮ A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees ⋮ Integrating OWA and data mining for analyzing customers churn in E-commerce ⋮ A reference model for customer-centric data mining with support vector machines ⋮ Assessing the impact of derived behavior information on customer attrition in the financial service industry

Uses Software

• PRTools
• AdaBoost.MH
• itsmr
• C4.5
• AdaCost

Cites Work

• Unnamed Item
• Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
• A decision-theoretic generalization of on-line learning and an application to boosting
• Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
• Cost-sensitive learning and decision making revisited
• Customer attrition analysis for financial services using proportional hazard models
• Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
• On optimal intervention for customer lifetime value
• An analysis of customer retention and insurance claim patterns using data mining: a case study
• Introduction to Time Series and Forecasting

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