Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.

DOI10.1016/S0377-2217(03)00043-2zbMath1056.90019OpenAlexW2003271439MaRDI QIDQ1429958

Patrick Van Kenhove, Bart Baesens, Dirk Van den Poel, Geert Verstraeten, Michael Egmont-Petersen, Jan Vanthienen

Publication date: 27 May 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(03)00043-2

zbMATH Keywords

CRMArtificial intelligenceMarketingBayesian network classifiersCustomer loyalty

Mathematics Subject Classification ID

Stochastic network models in operations research (90B15) Auctions, bargaining, bidding and selling, and other market models (91B26)

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Uses Software

• BNT
• C4.5

Cites Work

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• Approximating discrete probability distributions with dependence trees
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