A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data

DOI10.1016/j.ejor.2012.06.040zbMath1292.68131OpenAlexW2032225949WikidataQ57570736 ScholiaQ57570736MaRDI QIDQ2253363

Zhi-Ping Fan, Minghe Sun, Zhen-Yu Chen

Publication date: 27 July 2014

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.06.040

zbMATH Keywords

data miningsupport vector machinecustomer relationship managementmultiple kernel learningcustomer churn prediction

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of mathematical programming (90C90) Learning and adaptive systems in artificial intelligence (68T05)

Related Items (14)

A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings ⋮ Behavior-aware user response modeling in social media: learning from diverse heterogeneous data ⋮ A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendations ⋮ Profit driven decision trees for churn prediction ⋮ Optimizing predictive precision in imbalanced datasets for actionable revenue change prediction ⋮ Soft Quadratic Surface Support Vector Machine for Binary Classification ⋮ How training on multiple time slices improves performance in churn prediction ⋮ Long-term forecasting of time series based on linear fuzzy information granules and fuzzy inference system ⋮ Cuckoo search-designated fractal interpolation functions with winner combination for estimating missing values in time series ⋮ A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees ⋮ Profit-based churn prediction based on minimax probability machines ⋮ Proximal gradient method for huberized support vector machine ⋮ Time series interpolation via global optimization of moments fitting ⋮ Assessing the impact of derived behavior information on customer attrition in the financial service industry

Uses Software

• SHOGUN
• SimpleMKL

Cites Work

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• Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
• Structured multicategory support vector machines with analysis of variance decomposition
• Convergence of a block coordinate descent method for nondifferentiable minimization
• Structural modelling with sparse kernels
• Choosing multiple parameters for support vector machines
• Linear programming boosting via column generation

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