Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models

DOI10.1016/J.EJOR.2004.05.004MaRDI QIDQ2575561zbMATH OpenOpenAlexFDO

Authors Anita Prinzie, Dirk Van den Poel

Publication date 5 December 2005

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2004.05.004

zbMATH Keywords

data miningbankingmarketingbusiness intelligencecross-sellanalytical customer relationship management (CRM)financial-services industrymixture transition distribution (MTD) modelsMTDg models

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cited in

(12)

• Behavior-aware user response modeling in social media: learning from diverse heterogeneous data
• Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
• A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data
• Multidisciplinary pattern recognition applications: a review
• Predictive analytics model for healthcare planning and scheduling
• A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendations
• Analyzing consumers' shopping behavior using RFID data and pattern mining
• scientific article; zbMATH DE number 6938389 (Why is no real title available?)
• Models for purchase frequency
• Computer assisted customer churn management: state-of-the-art and future trends
• Long-term developments of respondent financial product portfolios in the EU: a multilevel latent class analysis
• Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences

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