Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models (Q2575561)
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scientific article; zbMATH DE number 2235645
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| English | Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models |
scientific article; zbMATH DE number 2235645 |
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Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models (English)
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5 December 2005
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banking
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marketing
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mixture transition distribution (MTD) models
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MTDg models
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cross-sell
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financial-services industry
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analytical customer relationship management (CRM)
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business intelligence
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data mining
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0.6957733631134033
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0.6927085518836975
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0.6910781860351562
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0.6902020573616028
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