Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models (Q2575561)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models |
scientific article |
Statements
Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models (English)
0 references
5 December 2005
0 references
banking
0 references
marketing
0 references
mixture transition distribution (MTD) models
0 references
MTDg models
0 references
cross-sell
0 references
financial-services industry
0 references
analytical customer relationship management (CRM)
0 references
business intelligence
0 references
data mining
0 references
0 references
0 references
0 references
0 references
0 references