Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior (Q3313616)
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scientific article; zbMATH DE number 3843490
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| English | Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior |
scientific article; zbMATH DE number 3843490 |
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Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior (English)
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1981
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marketing
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purchase model
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interpurchase-times
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frequently purchased consumer goods
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semi-Markov process
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inverse Gaussian distribution
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market share
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0.7488818764686584
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0.7334697246551514
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0.7281088829040527
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