Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study (Q1044124)
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scientific article; zbMATH DE number 5645167
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| English | Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study |
scientific article; zbMATH DE number 5645167 |
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Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study (English)
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10 December 2009
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marketing
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new products
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copulas
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simulation
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consumer heterogeneity
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panel data
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0.7897882461547852
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0.78916996717453
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0.7834617495536804
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0.7700087428092957
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0.7628180980682373
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