Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior
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Publication:3313616
DOI10.1080/01966324.1981.10737066zbMath0531.90060WikidataQ58299702 ScholiaQ58299702MaRDI QIDQ3313616
Asit K. Banerjee, Gouri K. Bhattacharyya
Publication date: 1981
Published in: American Journal of Mathematical and Management Sciences (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/01966324.1981.10737066
marketing; inverse Gaussian distribution; semi-Markov process; market share; frequently purchased consumer goods; interpurchase-times; purchase model
90B99: Operations research and management science
60K20: Applications of Markov renewal processes (reliability, queueing networks, etc.)
Cites Work