Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior

DOI10.1080/01966324.1981.10737066MaRDI QIDQ3313616zbMATH OpenOpenAlexWikidataFDO

Authors Asit K. Banerjee, Gouri K. Bhattacharyya

Publication date 1981

Published in American Journal of Mathematical and Management Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/01966324.1981.10737066

zbMATH Keywords

marketinginverse Gaussian distributionsemi-Markov processmarket sharefrequently purchased consumer goodsinterpurchase-timespurchase model

Mathematics Subject Classification ID

Applications of Markov renewal processes (reliability, queueing networks, etc.) (60K20) Operations research and management science (90B99)

Recommendations

• scientific article; zbMATH DE number 2184719
• Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study
• A consumer purchasing model with learning and departure behaviour
• Models for purchase frequency
• Stochastic modelling of household behaviour before, during and after a consumer price promotion

Cites work

• scientific article; zbMATH DE number 3174866 (Why is no real title available?)
• scientific article; zbMATH DE number 3513546 (Why is no real title available?)
• scientific article; zbMATH DE number 3349081 (Why is no real title available?)
• Limit Theorems for Markov Renewal Processes
• Markov Renewal Processes with Finitely Many States
• Markov Renewal Processes: Definitions and Preliminary Properties

Cited in

(6)

• Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
• Relative influence of purchase feedback and nonfeedback effects on market share--based on the first order Markov brand switching model
• scientific article; zbMATH DE number 5734231 (Why is no real title available?)
• scientific article; zbMATH DE number 2184719 (Why is no real title available?)
• A Bayesian data combination approach for repeated durations under unobserved missing indicators: application to interpurchase-timing in marketing
• Stochastic modelling of household behaviour before, during and after a consumer price promotion

This page was built for publication: Use of Bayesian Analysis of Semi-Markov Process Models to Study Consumer Buying Behavior

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q3313616)