Relative influence of purchase feedback and nonfeedback effects on market share—based on the first order markov brand switching model
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Publication:3113492
DOI10.1080/02522667.2011.10700087zbMath1232.91546MaRDI QIDQ3113492
Publication date: 18 January 2012
Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)
Full work available at URL: http://www.connectjournals.com/file_html_pdf/1145004H_02_JIOS_T17_32-4_pp799-810a.pdf
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