Relative influence of purchase feedback and nonfeedback effects on market share—based on the first order markov brand switching model (Q3113492)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Relative influence of purchase feedback and nonfeedback effects on market share—based on the first order markov brand switching model |
scientific article |
Statements
Relative influence of purchase feedback and nonfeedback effects on market share—based on the first order markov brand switching model (English)
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18 January 2012
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Markov process
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purchase feedback effect
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non-feedback effect
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consumer panel
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