Behavior-aware user response modeling in social media: learning from diverse heterogeneous data

DOI10.1016/J.EJOR.2014.09.008MaRDI QIDQ2629684zbMATH OpenOpenAlexWikidataFDO

Authors Zhen-Yu Chen, Zhiping Fan, Minghe Sun

Publication date 6 July 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2014.09.008

zbMATH Keywords

data miningdirect marketingengagement behaviorresponse modelingsocial media

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Marketing, advertising (90B60) Social networks; opinion dynamics (91D30)

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Cites work

• A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data
• A reference model for customer-centric data mining with support vector machines
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• scientific article; zbMATH DE number 1391397 (Why is no real title available?)
• Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
• Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming
• Network-based marketing: identifying likely adopters via consumer networks
• Quantitative models for direct marketing: A review from systems perspective
• Tensor Decompositions and Applications
• The impact of preprocessing on data mining: an evaluation of classifier sensitivity in direct marketing

Cited in

(3)

• Individual-level social influence identification in social media: a learning-simulation coordinated method
• Elementary modelling and behavioural analysis for emergency evacuations using social media
• A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendations

Describes a project that uses

Uses Software

• NetKit

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