On optimal intervention for customer lifetime value
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Publication:2643986
DOI10.1016/J.EJOR.2006.08.062zbMATH Open1138.91531OpenAlexW1974087926MaRDI QIDQ2643986FDOQ2643986
Authors: Martin Crowder, David J. Hand, Wojtek J. Krzanowski 
Publication date: 27 August 2007
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2006.08.062
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Cites Work
Cited In (14)
- Statistical models for customer lifetime value
- Incorporation of Customer Value into Revenue Management
- Modeling churn using customer lifetime value
- Credit scoring for profitability objectives
- Managing customer churn via service mode control
- Marketing expenditure decisions with Bayesian analysis
- Customer lifetime value and properties with homogeneous Poisson response
- Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network
- Customer lifetime value: stochastic optimization approach
- A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking
- Objectif stable de vente et politique de commissionnement dans un système ouvert
- A new approach to customer asset value assessment with interval numbers
- The Gamma/Weibull customer lifetime model
- On the integration of customer lifetime value into revenue management
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