On optimal intervention for customer lifetime value

DOI10.1016/J.EJOR.2006.08.062zbMath1138.91531OpenAlexW1974087926MaRDI QIDQ2643986

Martin Crowder, Wojtek Janusz Krzanowski, David J. Hand

Publication date: 27 August 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.08.062

zbMATH Keywords

stochastic processesuncertainty modellingbankingaccount managementcustomer review

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Related Items (2)

Modeling churn using customer lifetime value ⋮ Credit scoring for profitability objectives

Uses Software

• goodwin.f77

Cites Work

• [https://portal.mardi4nfdi.de/wiki/Publication:3204019 The Evaluation of Integrals of the Form � +∞ -∞ f(t)exp(- t 2 ) dt: Application to Logistic-Normal Models]
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